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Martin Gassner
Martin Gassner

296 Followers

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Published in Still Day One

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The Experience Enabler Scorecard

Why your program may just not be up to creating products with outstanding user experience. 🤔 — Why are great experiences so crucial? These days user experience is everything. Providing a world-class (user) experience has become the key ingredient and differentiator for leading brands, products and services alike. After twenty-five years of digitalisation, the global domination of the smartphone, ubiquitous high-speed internet access and Silicon Valley’s iconic digital brands with their benchmark user…

Experience

12 min read

The Experience Enabler Scorecard
The Experience Enabler Scorecard
Experience

12 min read


Published in Still Day One

·Aug 11, 2022

Virtual Showrooming

Intro Buying something online hasn’t changed over the years — not only the whole purchase process but also the presentation of products has stayed strangely static. It is very rare that buyers find more than a selection of 2D photos of the products they are looking for. So far, we are…

Vr Experiences

10 min read

Virtual Showrooming
Virtual Showrooming
Vr Experiences

10 min read


Published in Still Day One

·Apr 5, 2022

Metaversum 2022. Today’s reality of virtual reality.

Virtual worlds have been with us for a long time in the form of computer games or communities like Second Life. So has been hardware that was supposed to bring us into a virtual reality with headsets from Facebook’s Oculus or Microsoft’s HoloLens. All this got gradually better over time…

Metaverse

16 min read

Metaversum 2022. Today’s reality of virtual reality.
Metaversum 2022. Today’s reality of virtual reality.
Metaverse

16 min read


Published in Still Day One

·Jan 20, 2022

An Intro to “Immersive Commerce”

Digital Change has not changed much. Amazon is one of the most innovative companies in the world. Every aspect of its business has been under constant innovation for over 20 years now — except one very central element: the shopping experience itself! The process for buying something online has barely changed over the years: Search a…

Immersive

7 min read

An Intro to “Immersive Commerce”
An Intro to “Immersive Commerce”
Immersive

7 min read

Martin Gassner

Martin Gassner

296 Followers

I'm working as a designer and manager on digital stuff since the mid-nineties.

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